Using iOS Apps Can Boost Your Follower Count


AppleYou could be running a Facebook fan page, a Twitter account or even a Tumblog, but if you’re not staying on top of how frequently you post, your followers and their reaching out to you, or keeping everything up-to-date, people will soon lose interest.

The reason people sit on roller coasters is the thrill, knowing that they’re not just traveling at high speed, but because there are rises and falls and loop-the-loops. Social media is no different – people want their social feeds to constantly keep their minds stimulated, and a lack of content or creativity can be really off-putting.

One of the mistakes people make is the assumption that if you’re really pushing your social media activity, you should be doing it in an almost office-like (or an actual office) environment. This isn’t a good idea – in fact, the more mobile you are, the more impressively organised your feed looks and the more content you’ll end up posting.

After all, all those apps on your iPhone can add a huge variety of media, rather than 140-character text posts. Think about using services like Vine – six-second video snapshots that can be cut and sliced up to look fantastic. Perhaps also YouTube, or Instagram – anything that allows people to look, and watch, rather than solely read. A multimedia feed is always going to stimulate more minds more than a constant flow of text.

There are also buffer services that can really add to your ability to constantly output content without having to manually do so over the course of the day. Services like the Buffer iOS app mean that you will be able to slowly push out fifty content-filled tweets over twenty-four hours to ensure it’s never quiet on your social front, even though you only spent a concentrated hour or two putting them all together. Doesn’t have to be fifty, of course, but at least twenty or so tweets that aren’t responses and manual, quick tweets are great.

If you blog, commit. In today’s environment, a burst of blog posts going onto social platforms for promotional purposes followed by a vanishing act don’t go down well. Social media is a double-edged blade, as it can make you look incredibly busy and incredibly lazy at the same time – often with the same tweet. The best way to avoid eventualities like this is to blog when you’re on the move. On a bus? Blog. On the train? Blog. Doctor’s waiting room? Blog. Even the WordPress app will work great.

Speaking of blogging apps, Tumblr’s official iOS app means a constant flow of content both to reblog and comment on, and also to put through other social media feeds. Don’t keep great things to Tumblr – a JPEG, a GIF, a Video, or even a blog post can be interesting to those on your Twitter and Facebook feeds, even Pintrest, so don’t ignore the potential for content being dropped into your Tumblap!

You can also make use of high-quality apps for platforms that aren’t going to shove anything special your way short of convenient shortcuts, like Tweetbot. But the big bonuses come in when you delve into the “power-user” section of social media apps for iOS. Invaluable apps include those like HootSuite that do Facebook and Twitter, with post scheduling and even analysis of how popular your linked content is.

Using social media is easy, but mastering it is an ongoing process that, like anything else, is impossible to do completely, but you can put yourself significantly ahead of the competition by staying mobile and making the most of iOS apps that are going to help you do that. Stay mobile, stay smart, stay productive, and stay renowned.

Suffering from FOMO? Here’s how you YOLO!!!


YOLOIt turns out that there’s an issue in the social media community that goes by the acronym FOMO – Fear of Missing Out. According to Mashable, it’s something suffered by a considerable 56% of social media users, which is pretty considerable. But given that it’s just another cause of social media addiction, it’s a problem that can be dealt with by changing the way we see social media and our interaction with it.


A lot of you are likely aware of this phrase, and the majority of you probably dislike it somewhat vehemently. But hey! Put down the pitchforks and torches for a second and hear me out. The wonderful thing about YOLO – You Only Live Once – is that it’s true! You only get to do this particular run once, regardless of your beliefs, so you may as well make it enjoyable, right?

As a result, that may mean you’re worried about missing out on opportunities and so on, contributing to the social media-related anxiety known as FOMO. But don’t fear – you’ve simply got to change the way you prioritise your social media habits. First of all, stop looking at it all the time! You might have your laptop with you in the park, but you could be writing the next great novel, not endlessly flicking through someone’s holiday photos! I’m just as guilty of this as you are, but you’re not going to get that great new job, meet the person of your dreams and go cycling across China if you’re sat updating your Facebook status once an hour, are you?

Additionally, look at Facebook as a source of opportunities not via the main feed, most of the time, but via the Events page. The same goes for Twitter – try and find accounts that tweet events rather than endless updates and you’ll find you do less tweet reading and more going out. This is important, because it alleviates your FOMO and sure makes you feel a little YOLO!

Don’t be antisocial 

Now, I know I’ve recommended you step away, but there’s no need to stop checking in altogether – social media is a vital tool for interacting with other human beings in 2013, whether you like it or not. But again, you’ve got to think about the way in which you’re engaging with the content on display for you at all times.

Firstly, see social media as a communications tool and something to pass the time in between doing other things – not as a priority. There’s a difference between poking through your Facebook feed while you’re waiting for a bus and doing the same while you’re on a conference call at work – social media is simply a bunch of your buddies chatting, for most of us, and if you wouldn’t ring or text them during that call, then social media is out, too!

There is of course an argument for using it professionally, and this is fine – some people actually help their careers by being active social media users. But there are ways to achieve this without a constant need for contact with social media. Smart uses of scheduling and writing updates and so on in advance means that you can set it all up at the beginning of the day, week or month and then you only have to check in on people’s responses, rather than submitting the time-consuming stuff yourself.

Some parting thoughts

Finally, don’t demonise your social media use. It’s a good suite of tools and it’s helped more people connect than ever before. It gets a bad rap in the press because it’s addictive and a lot of children are tapping into it too, but realistically it’s also because sometimes the people writing those articles and appearing on talk shows to remonstrate with social media users are similar to those who used to think TV was “the devil.” Pinch of salt, and don’t FOMO – just YOLO!